Mathur Vaishya (माथुर वैश्य), is a sub-caste of Vaishya, a Hindu caste. The Mathuria Vaishya sub-caste of the Vaishya were a part of trading community in Mathura until around 1018 CE. During the ancient period, Mathura was an economic hub, located at the junction of very important caravan routes. Mathura had historical links with Bateshwar, which is also located on the banks of river Yamuna. Bateshwar was founded by the king Śũrasena grandfather of lord Krishna according to legends. River Yamuna flow around Bateshwar in shape of Bel Patra (Aegle marmelos).
The Mathur Vaishya speak Hindi or BrajBhasha, a dialect of Hindi spoken by people who evolved around the banks of Yamuna river. Mathur Vaishya have traditionally been strictly vegetarian and non-alcoholic, though some have changed in the modern times. Mathur Vaishya worship deities Rama, Krishana, Shiva, Hanuman, Durga, Ganesha & Laxmi. Mathur Vaishya used to (even now) make a visit to the Mata KAILA devi temple at Karauli, Rajasthan to obtain blessing of Kuldevi after an auspicious occasion.
Distinct features about Mathur Vaishya, unlike some other vaishya communities are:
⋅ Mathur Vaishya's initial migration from their home land was invariably to the big cities.
⋅ Mathur Vaishya did not adopt or convert to other religions (including Jainism), despite surrounding areas under severe influence.
⋅ Mathur Vaishya preferred wholesale nature of business instead of retail.
⋅ The clan (exogomus division, also known as Gotra in non-Brahamin) nomenclature was derived from trading business of family's head in Mathura.
Mathuria Vaishya ancestors in Mathura were wholesale traders, who were engaged in businesses of a variety of items including food grains, cloth, kitchen wares, gold, medicines, health supplements, beauty care products, building materials, wood, plant leaves, arms. Hence, the clan system was derived to preserve identity of family tree. Few more clans increased, as bigger clans got sub-divided. The comedy of error (misspellings) also helped to add few more clans. People from same clan were Gotriya brother and sistser. Later, Khandan was defined as seven contiguous generations through unbroken male siblings of a clan.